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Cunningham Communications, Inc. is one of the
20 largest public relations firms in the US. They asked AUC
to develop a logo for a division dedicated to handling start-ups
and pre-IPO companies in the Internet and venture capital
communities.
AUC’s challenge was to design a logo that
reflected the idea behind the name “5th gear”—moving
at high speed. We integrated the idea of ramping up (acceleration)
and movement along with bright colors communicate this.
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