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Minerva Networks offers an end-to-end
solution for delivering IP television services. Minerva
Networks came to AUC to design a uniqe and memorable
invitation for a private party that would be held after
the IBC tradeshow in Amsterdam. The party would introduce
the European market to Minerva’s new logo and innovative
offering.
To create something that would be kept
beyond the event, we felt it needed to have dimension
and perceived value—we also felt it would get much
more attention. We designed a fold-out invitation packaged
in a small metal box screenprinted with the new logo.
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