A formula for success.

At AUC, we follow the same three-step process for the majority of our projects.

Define, design, develop.

Whether it's a graphic design, website, marketing collateral or advertising project, we believe that following a well-defined process provides a solid foundation for the smooth execution of most projects.

Define.

In the definition phase of a project, we work with you to gather as many facts about your project as possible. We start by summarizing your internal business requirements—what you want from the project. We then focus on the audience—who are they, and how can we satisfy their needs? And lastly, we ask, “What is your competition saying and doing?”

Design.

After defining the project, we move into the creative phase. We look at a wide variety of approaches, narrowing them down into a single solution over a series of meetings. In this phase we address copywriting, photography and illustration requirements.

Develop.

This is where the rubber meets the road. Whatever the design solution, it must be properly executed to be successful. We work with you—to the end—to guarantee success for you and your project.

Contact us to learn how AUC and our processes can save you time and resources.